What is the primary focus of liquidity management?

Liquidity management primarily focuses on ensuring the availability of cash to meet immediate and short-term obligations. This is essential for organizations to operate effectively without disruptions. Adequate liquidity allows an entity to fulfill its financial commitments, such as paying suppliers, employees, and other expenses, and addressing unexpected cash flow needs.

While maximizing returns on investments, reducing operational costs, and increasing asset portfolio diversification are important aspects of financial management, they do not directly address the immediate need for cash availability. The central aim of liquidity management is to maintain a balance between having sufficient liquid assets while optimizing the overall financial strategy of the organization. Therefore, ensuring cash availability is the core priority in liquidity management.